Revenue is sexy. Profit is predictable. But if you’re not tracking these five metrics, you’re flying blindfolded. 1️⃣ Gross Profit Margin What it is: (Revenue - Cost of Goods Sold) / Revenue Why it matters: Reveals whether your core product/service is actually profitable. Meredith’s Tip: “If your margin is below industry benchmarks, renegotiate supplier contracts before slashing prices.” 2️⃣ Operating Cash Flow (OCF) What it is: Cash generated from day-to-day operations. Why